There was an article in the New York Times not that long ago that outlined how much customers are relying on collected information when it comes to deciding what products to purchase. Websites and magazines like Consumer Reports feed numbers, statistics and data findings to potential customers from every angle. As imagined, all of this spoon-fed data makes consumers very data-savvy. They know that there is certain information that they need to make accurate decisions and they want this data to be handy and easy to access.
Dealer websites cannot fall behind when it comes to providing this important information to their customers. If your online vehicle listing does not offer the consumer key information points such as mileage, warranty information, pricing and options listing, there is a very good chance that your customer will move on to another website without ever bothering to step foot into your physical location.
Not all dealer software solutions need to be confusing or hard to use. In fact, the best way to be certain that your associates are consistently putting up the information onto your dealership website is by finding and providing a software solution that is simple to learn, easy to use and quick to implement. This portion really is key to success. Your local customers will start by looking for you online via Google searches – your website will come up along with a handful of others. You need your website to give the consumer what they want in a cleaner, faster and more concise manner than your competitors.
What do the consumers want? Almost unanimously it is clear and accurate data and information on the vehicle that they are interested in purchasing. If you can deliver this to your customers via your online vehicle listing on your dealer website, you will be well ahead of your competition.