Car dealerships, more prominently dealership websites, are being affected by the way consumers are using data to decide their purchases. When a consumer is looking to purchase a vehicle, their decisions are shaped and guided by what the “data” out there tells them are the best purchases or the “right” purchases. They do research on what are the optimum features and what prices should be set on. If your dealership website doesn’t show that it is also data savvy and optimized to allow the customer to find the right automobiles, they will simply go elsewhere. With the correct dealer management solutions technology your online vehicle listings can offer your potential customers everything they might be searching for. And they will be searching – there have been recent polls and articles published on the fact that more and more customer purchases are significantly directed by the information they find online. Finding the right dealer software can be a tricky process as you need to find something that is easy enough that your dealers can keep the information up to date and accurate while still letting your dealership website pop insofar as your customers are concerned. Customers want to be able to find all of the information relative to their automotive purchase easily. Things like price, safety features and options along with warranty information are all things that they don’t want to have to hunt for or have to tromp down to the physical dealership to find out. The bottom line most dealerships need to remember is that today’s savvy consumers have already done the research. They know what they want, and they know what it should cost them. What they’re looking for now is an online dealership website that understands this and provides the information in a simple and easy to find way. The correct dealer management solutions technology will vault your business into the forefront where it belongs.