Such social media as Periscope, a streaming service, and Facebook Live have changed the online broadcast market and got recognition by media companies. New technical capabilities, common usage of smartphones and high speed mobile Internet made it possible to switch the video content from recorded, pre-edited video blogs to live online streaming. Today live video streams are gaining popularity all around the world. It’s a great possibility to interact with a person that is in any other place live, on the go. What advantages can streaming technologies offer to dealers and auctions to sell their vehicles easier and faster?
As the statistics shows, video provides the highest conversion rate compared to any other types of content as live ad sells your inventory quicker and easier than any selling text. 96% of users are guided with commercials, video reviews, testimonials, etc. before making a purchasing decision. Among the benefits of live streams you can easily note the following:
- High viewing quality. The Live Streaming technology uses a simple but powerful concept of delivering small fragments of the content (usually within two seconds) and verifying that each fragment has a proper time and is reproduced with a good quality. It allows the viewer to get an optimized online video stream in real time with the best quality format Full HD1080p.
- No additional software for viewers. To view the streaming video it’s not required any software for installing. Person will just need to open a player that decodes the received data and outputs the decoded image to the screen. Such players are usually integrated into browsers, so a watcher doesn’t need to download and install any plugins or extensions. The player can also be run as a stand-alone program.
- Advertising. The most obvious way of using live video streaming is to advertise your inventory directly. You can adjust your presentation to a particular customer, showcase every area and part of your vehicle, answer the customer’s questions as well as provide the most complete information and technical details concerning your vehicle. When the streaming ends the video is converted into a simple file that is available through the player. It will allow you to sell your content like any other downloaded video.
- Live hints, tips and hacks. Over the years you got lots of knowledge and experience that can interest your audience. Live Streaming offers you a possibility to share valuable information, give useful pieces of advice, lifehacks and other tips online. E.g. you can tell viewers how to choose the vehicle, what should be paid attention to, what specifications are important, etc. This will increase your popularity, online presence and brand awareness.
Autoxloo keeps its pace with the latest tendencies and trends. We analyze and foresee the development of the automotive industry for some years ahead. Our software solutions allow dealers to speak out loud about their brands. Autoxloo’s Live Video Streaming™ (LVS™) and SimCasts™ modules successfully connect sellers with their customers and help them make deals within the interaction during the streaming time. By using our LVS™ and SimCasts™ modules you can showcase your inventory anytime on customer’s demand providing full flexibility in video presentation. Our live streaming possibilities give your customers a unique chance to see, hear, learn and get the vehicle without losing focus on their matters or losing time. With Autoxloo you will keep your customers engaged and sell your vehicles good.