Live Chat is one of the most underutilized features car dealers have at their disposal. Live chat has been used for years in other industries with great success and it is only recently that the automotive industry has begun to embrace this simple, yet very effective technology.
What isn’t too surprising is that there is a whole market of people shopping for their next car during work hours. Since they are unable to pick up the phone and call the dealership directly they look for other means of submitting a request or question. Unfortunately most dealers still only offer email as the only alternative. Unfortunately due to poor response time, this method has become frustrating for both the consumer and dealer not to mention it’s a great way to lose a sale to another dealership who is utilizing live chat and is able to answer not only the customers initial question, but can keep that customer engaged in conversation long enough to get the sale!
To be truly effective Live Chat must be manned during normal business hours and the sales staff trained how to properly funnel the customer’s Q&A’s to capture the lead. In doing so you will find that customers who utilize this technology are usually the ones who make a purchase.
At the end of the day it still comes down to….. the dealership who gets the most leads will sell the most cars. You don’t have to be the other guy – look into upgrading your current system today.