Have you ever wondered why Facebook is blue? The answer is very simple: Mark Zuckerberg, a CEO and one of the Facebook founders, is a red-green colorblind. Blue is the color Zuckerberg can see the best, so he made it his brand. Can a color be an essential ingredient of success? Sure, there are thousands of examples. Then what colors can bring your dealership popularity and influence your audience the best way for you?
The use of colors in marketing is based on the psychophysiology of how we, humans, perceive the environment. 80% of all information people get visually. In marketing, the role of visual perception is even bigger. The statistics says that 93% of buyers make decisions about closing the deals guided by the visual impressions of the products; 6% decide to pay after examining the items by touch, and only 1% of customers are motivated with the information received through the hearing.
In the Internet marketing a potential buyer has no possibility to touch, smell or feel the products, thus, the role of the visual component in the process of advertising messaging is 100%. The influence of colors on marketing processes is hard to overestimate because:
- More than 50% of buyers state that color is the most important factor motivating them to make a purchase.
- The colored variant of the ad is read up to 42% more than the black and white version of the same advertisement.
- The brand awareness increases up to 80% when the “corporate color” is used.
Here are some “multi-colored” tips for increasing your conversion rates:
- Men avoid purple, orange and brown. They prefer blue, green, and black colors. If you sell your vehicles for men, then make your target page blue, green and black. These 3 colors will arouse interest of men’s audience.
- Women do not like grey, orange and brown colors. They like blue, purple and green. If your target audience is mostly females add the shades of blue and purple to your landing page/ad or choose the vehicles in this color palette. Avoid “earthy tones” because there is a proven women’s dislike to them. Brown is associated with humus and fallen leaves. Orange is compared to the color of clay. Such things don’t evoke pleasant associations in women’s mind. It’s a myth that women adore pink color. Just a certain number of females like it.
- Blue is a trust. Blue has the meaning of peace, order and loyalty. It is the “corporate color” of big businesses and big politics. It is associated with calmness and serenity. People perceive it as a “peaceful,” “calm,” and safe color. It says the viewer something like “Believe me and trust me. I know what I say and do”. You can easily use blue color on your landing page/website and for your ads to chase away any possible worries, fears and doubts your customers may have.
- Yellow is a caution, the color of alarm. Some psychologists state that yellow is a color of happiness and many brands use it to show that they are interesting and friendly. But it is a well-known fact that this color stimulates the excitation centre in our nervous system and activates the centre of anxiety in human’s brain. Use this color for designing the Call-To-Action elements (CTA). You will create a slight anxiety and stimulate your visitors to make some actions.
- Green is the nature itself. Green color is most commonly associated with open air, ecology, nature and environment. It also stimulates a burst of creativity. You are free to green your webpages and advertising campaigns the way you like. This color is an ideal choice for the CTA button design because it also has an established reputation of a safe but dynamic color. Positive meanings of “green” word, such as “environmentally responsible behavior”, “a care for our Mother Nature”, etc. have strong roots in the public consciousness. They will help you create a favorable aura around your business.
- Orange is a joyfulness that forces you to hurry up. The positive side is that orange color is perceived as cheerful. It stimulates a physical activity, the readiness to compete and win, and awakes self-confidence. It is not by chance that orange is so widely used in the emblems of sport teams. It is a “loud” and “warm” color. But sometimes it can have a meaning of something cheap. If you want your vehicles, services and ads to cause a burst of interest and big sales on the auto market do not use the orange color in your marketing campaign. You can paint your banner with the orange tone if it says that your special offer is limited in time. The chosen shade will inform the urgency to do required actions, and will make this marketing message more noticeable and effective.
- Red is the sun and warmth. It is a hot color that gives you liveliness, energy, courage, and strength. Red irritates our central nervous system and thus, is associated with strength, rage, vigor, power, passion, desire and love. The excess of red color provokes an overwhelming effect. So do not overuse it. You can focus users’ attention on important objects by coloring them red. These spots can be messages that transmit a valuable information.
- Black is a luxury and value. It is a color of elegance, refinement, and power. Black gives you a feeling of luxury and beauty. It inspires everyone who visits the websites of automakers. Black is also an eternal and classic color. If you sell expensive luxury cars or other A class vehicles, then a strict black tone or a simple black-and-white palette for your landing page, website or marketing campaign is the best thing that you can think of.
- White is a freedom. One of the most popular websites in the world, that is Google, uses the white color in its interface. The best sites of modern era follow Google’s example and add a lot of white space to their webpages. It’s because the white emptiness associated with the white color creates a sense of freedom, wide area and openness. You can also use it as a background. It will comfort a visitor’s eye.
- Use bright colors for your calls to action. According to statistics, the maximum converting colors for the CTA-elements are bright colors, such as red, green, orange, and yellow. There is a certain consistency for any color: the dark shades convert people worse than the light ones. Such “unaesthetic” and “psychologically ambiguous” colors, as yellow and orange, attract more users’ attention than their “harmonious” and “elegant fellows”. If your purpose is to draw a visitor’s attention to your inventory, a big orange or yellow CTA-button on the landing page is not bad.
Autoxloo provides a wide range of services for your inventory presentation and promotion. Our Make-A-Page 2.0™ platform offers you a big variety of layouts and tools to create the website elements and design to your taste and need. You can make your dealer site unique and effective that will leave your competitors miles behind. Autoxloo can quickly and easily reveal your business potential and strength.