The growth rates of the mobile advertising market keeps on hitting the record numbers all over the world. The costs for the display and contextual mobile ads increased up to almost 37 billion dollars in 2016, compared to 8.4 billion in 2012. Mobile advertising boosts businesses significantly because mobile devices have become an integral part of life in the modern society. How can auto dealers make it work for their profits?
The share of orders made from mobile devices on the Internet is growing and it doesn’t make sense to ignore the mobile traffic when selling online. It is better to learn how to attract and manage it on high quality level. With the mobile advertising you open the door to your dealer website only for the targeted audience and extend the database of your clients. To make your mobile ads effective, profitable, catching and recognizable use these simple tips in your campaigns:
Define the purpose of your mobile advertising campaign
It’s the most important thing to do because the purpose will determine the format of your ad message, which will influence on the final efficiency of your ads. The purpose can be:
- To increase the website traffic;
- To generate more leads;
- To increase your brand awareness.
Each purpose requires a certain advertising format, such as text ads, banners, rich media, etc. For example, text ads and banners are good for enhancing the website traffic while rich media will increase the awareness of your brand.
Determine the final targeted action
What exactly do you expect from your mobile advertising? Think of what is more important for you: the main page views or clicking through it? The number of visitors or the registration on your website? If the targeted action is not determined correctly, the estimate of efficiency will be wrong.
Adapt your ads for the mobile format
Your message should be optimized for mobile devices: minimum words, large buttons and clear key phrases. The main idea should strike the user’s eye. Creativity is good, but mobile advertising needs simplicity and laconism. The text and graphics should be the maximum comprehensible and understandable.
Select the target audience
Do you specialize in trucks? Or are you focused on SUVs in Arizona? Get rid of the needless things and organize your ad impressions only on the right platforms. When you have the information about your conversions, you can set the rate adjustment for mobile devices with full browsers.
Choose the banner type: animated or static?
It’s a difficult choice because it brings the question: won’t the animation be too annoying? The animated banners are still effective. But the main thing is not to make the movements too frequent. The ads flashing hard are associated with the spam and are ignored. If they are clicked through it is usually accidental (particularly from the mobile phones). By choosing the animated banners take care of what slides and text should replace each other. In a static banner the key role is given to the color solutions.
Choose the right background
Mobile advertising provides two types of banner backgrounds: images and a colorful backdrop which can be both one or multi-colored. The ad area should attract a user’s attention to the part of the screen where the banner is located. But an extremely bright or even sharp background will only distract the attention and make the reading difficult. A user will hardly understand the meaning of your ad.
Show the benefits of your vehicles
Your ad text should contain the main idea, which is the information about the benefits or discounts. It should come in the first 4 words. Try to fit your text to 30-45 characters, otherwise the chance of reading it will be low.
Choose a gentle font
Everyone wants to stand out, but it does not refer to the font choice. If you choose a sophisticated and squiggly font your text will be difficult to read from smartphones and tablets. Use a standard, understandable, and easy readable font.
Provide the highest image quality
An image quality seems to be an obvious thing that doesn’t need to talk about, but it’s a common problem that decreases the effectiveness of advertising campaigns. A high quality, rich colored image attracts more attention than a good text, and therefore, extends the ad coverage. Take into account the image size limits.
Use your logo
The text of your ad message is unlikely to be remembered, but the use of the logo is a good solution, because the visual content is always better recognized. Thus, you will increase your brand awareness and the loyalty of potential customers.
Put the right object
Not only a color or text can attract a user’s attention, but an object as well which directly informs a user about your vehicle or service. Place the relevant images. A visitor should see your ad and understand at once whether he/she needs your service or vehicle or not. Thus, you will avoid the non targeted traffic and save your money.
Autoxloo is a badged Google Partner which also earned the mobile advertising specialization. Our products and services combined with the best SEO practices can leverage your mobile campaigns, raise your online presence and brand awareness. The SEO services tailored to the dealerships will make your advertising effective, winning and profit making. Using our marketing tools your postings will be easier and more comfortable. With Autoxloo you can take all advantages of mobile online presence.