Google continues to be consistent in its desire to improve the Internet surfing for mobile users. For this purpose its Mobile-First index algorithm ensures the top positions only for mobile-friendly websites in its search engine results. By this Google has grabbed the world’s attention to the problem of websites’ usability on mobile devices. Now Google is applying the stricter rules to mobile webpages and is about to focus on the websites which abuse interstitial ads in mobile versions.
Since January 10, 2017 the webpages which display the large pop-up windows both with ads and any other content on mobile devices will have a low ranking and fall down in Google search results page. This so called Pop-up penalty is applied for the sites which immediately after loading or after a short time when a user started reading the text, cover the webpage with a full-sized advertising message. This ad is hard to close or remove. It’s usually because of a small and barely visible close cross button which is difficult to be clicked on the mobile screen.
To reduce the motivation of such interstitials’ owners Google started to lower their page rankings in the search results by moving them to the back pages and reducing their search traffic.
Google, in its turn, doesn’t demand from websites to refuse and stop using pop-ups. Pop-up windows are necessary website elements which transmit an important information from a website owner to website visitors. Such messages as ads, contact and email forms, offers, special propositions, etc. are the pop-ups which can keep visitors on the site and return those who escaped. They can be a good guarantee of any successful business. However, websites should keep a reasonable balance in the pop-up management and outer look to stay afloat in Google ranking.
To avoid the falls in the search listings get rid of all uninformative and unproductive ads in your pop-ups. Try to look at your interstitial with a visitor’s eyes and evaluate it from its usability point of view. Your goal is not to force a user to perform some actions, but to help, interest the viewers with specific offers. As an example, Autoxloo’s Ads and Coupons module was developed to display the ads as pop-ups on your dealer website. You can adjust the ad the way you like, but make sure that your mobile version supports the Ads and Coupons pop-up no more than 50% of the mobile webpage area. Your interstitial ad should fit 20% of the space, otherwise, the page will get to the end of the Google search results. The other Autoxloo’s widgets which show pop-ups were designed to react on users’ actions. Only a user provokes their display on the screen by clicking the button, so no penalty is applied to these pages.
Thus, Autoxloo obeys all the Google rules and provides the most comfortable performance of all dealer websites. We protect our clients from Google penalties and develop the most user-friendly software which meets the requirements of all existing rules and norms. Our products are also user-friendly for our customers’ mobile users and are secure for dealers. At the same time our clients can set up all the necessary settings by themselves. Our tools and services ensure a high quality performance, usability and functionality of any kind of dealer websites and match all search engine demanding standards.