There are three primary ways that people find automotive dealerships online.
1. LOCAL REPUTATION – Your reputation has been built in your local community through advertising and one customer at a time, through your sales effort. People may come directly to your website, because of the reputation you have built in the local community.
2. GOOGLE SEARCH – More and more customers find local businesses through a quick Google search. Online search has replaced most traditional Yellow Page listings.
3. ONLINE LISTING SERVICES – Posting your vehicles on online listing services, such as AutoTrader.com, Cars.com, craigslist and Oodle provides a steady stream of customers interested in a particular vehicle.
Google Search and craigslist offer low cost leads for dealerships!