Search is an important part of effectively generating traffic because customers using search tools have “INTENT”. They are actively looking for dealership or vehicle information. Consider the following:
First page search results are very important. 70% of searchers don’t click past the first page.
70% of searchers use Google, vs. Yahoo or Bing, or other search engines. With that said, there is similarity in how Google, Yahoo and Bing rank search query results, so an effective Google search strategy should mean good rankings in Yahoo and Bing also
You cannot pay to get first page organic search results. A well structured website and proactive search strategy is critical to high search result rankings and ensures customers find your dealership before they find your competition.
An effective dealer search strategy includes:
Well designed website pages.
Proper website architecture.
Regularly updated information on your website.
Broad exposure through social networks, microsites, landing pages, directory listing, and overall website popularity.
Providing information that your customers find helpful.
Google Adwords campaign can be effective in jumpstarting an effective SEO strategy.
AutoXloo’s Approach to Dealer SEO
We are interested in partnering with our clients to generate meaningful leads that translate into qualified opportunities for our dealerships. We work with dealerships to improve search engine ranking and visibility, through search friendly website architecture, search engine optimization (SEO), pay per click (PPC), social media, and targeted microsites.
