So you’ve taken the plunge and developed a website for your dealership. Having a website is not enough. Your success increases dramatically when you have a website that is compelling, strategically structured, and designed to be another sales channel for your dealership. Innovative dealers are finding their website to be the MOST IMPORTANT sales channel for their dealership. Beyond a compelling website, maintaining high visibility and ranking on the major search engines can absolutely redefine the overall success of your Internet presence. They are in the mode that they WANT to see what you are offering and what you have to say. We work with many of our clients to improve their visibility on google and yahoo, and ensure that people find you before they find your competition. Strong visibility can translate to getting on the first page of a Google search and can be very effective in helping car shoppers find your website online.

The SEO or organic search is a holistic strategy that improved ranking on the left side of the google page over time. If your value proposition is beneficial to the consumer no one will easily bounce you off the first page thereby your ranking remains intact.
The PPC is immediate but competitive in nature. Your competitors can buy the same phrases and therefore are able to bounce you off or down to the bottom the following day as long as they pay more money.
One is a function of time and the other is a function of money, however they must both be done intelligently and with a strategic mindset in complementing your sales effort.

Most companies combine these two (like YellowPages) and declare you will receive so many clicks and impressions for a certain category. For instance, if you pay a monthly fee, these services guarantee 1000 clicks for say, $200 per month. In effect this can be achieved very easily. Just the word CARS or DEALERSHIP alone will generate 1000s of clicks and impressions but it will not give you leads that generate into a sale.
Be leery of companies who guarantee a certain number of clicks per month. Clicks to your website are meaningless if someone hits your website, doesn’t find what they want and immediately leaves. Many SEO companies will provide a compelling story on their website as to why they are the best but the truth is the effort and cost to setup an effective campaign is all the same. If they have to do this work with local talent paying $25-$35 per hour then you will get a less effective program. The worst part is you will have no way of checking it even. For example, for an average of $600/month you will get 15 hrs of organic related posting, where for the same $600/month we offer 50 hrs of posting. The advantage is clear.
Most companies focus on the organic and offer no guarantees. Similar to any printed media you can publish what you wish but it does not mean anyone will call you. The SEO advantage of your website is that you are not helping promote other services (yellow pages) ranking and you will receive the full benefit.

We are interested in partnering with our clients to generate meaningful leads that translate into qualified opportunities for our dealerships. We work with our clients to improve search engine ranking and visibility, through search engine optimizations (SEO) and pay per click (PPC) strategies. Our innovative marketing team makes sure everything is in place to improve your search engine rankings and to ensure it is easy for people to find you on the web.
Besides SEO and PPC, the other part that is important to consider is the landing page itself, which is the final destination of either the PPC or Organic searches. We will ensure the text is consistent with your SEO and PPC phrases and supports your search optimization efforts. Your landing page provides a way to further engage your prospects and to measure the traffic and success of your campaigns. An effective message, informative video, attractive pricing model will ensure the customer will dwell longer on your website, improving your search engine ranking. If a user hits your website, and immediately clicks the “back” button, your search engine ranking does not improve.

* Client provides content for landing page.
** Billing will be a based on a monthly pre-paid program. The campaigns must run for a minimum of 6 months with a 30 days written notice for termination.
The PPC campaigns will have a minimum of 80% of the cost allocated towards the PPC escrow with the respective search engine. The SEO (organic) is purely labor intensive. I would not suggest doing one without the other.

In addition to knowing how people find your website, you also want to measure how a customer interacts with and navigates through your website.

The Traffic Monitor provides invaluable information about who visited your website, what phrases they used to find you, and how long they spend on your website. It is a great tool to track the amount of traffic that converts to leads and ultimately sales. An investment in the Traffic Survey and Traffic Monitor can give you important insight into how to spend your marketing dollars in areas that produce results for your dealership.

As you build traffic to your website, you want to know how people are finding you. Prior to the Internet, it was much more difficult to measure the effectiveness of how you were spending marketing dollars to promote your dealership.
The Traffic Survey provides a quick and convenient tool to measure how customers find your website.
The Traffic Survey is a customizable pop up window that prompts your customer to provide information about what drove them to your website. The Traffic Survey tool gathers statistics in a database and summarizes the information based on your dealer preferences. This measurement tool allows you to adjust your marketing program to get the most bang for every marketing buck you spend.