I’ve spent a good part of my career in industries outside of the automotive industry. Last year, when I was first introduced to how vehicles were advertised and sold, I found myself again and again asking, “But, why?”

And the universal answer I got was, “Because that’s how we’ve always done it.” I’m reminded of Jim Collins in his book, From Good to Great, discussing this very concept – how difficult it is to stop doing things that worked in the past and that no longer work today or work less effectively. Many things that have worked in the past are much less effective today. Newspaper circulation continues to decrease and the average reader is getting older. Television also enjoys smaller audiences, with these audiences spread over more and more channels. And fewer and fewer people turn to the Yellow Pages as broadband Internet connectivity in their homes and at work means 24/7 convenient access to the Internet. It’s much simpler to look something up on the Internet than thumb through the Yellow Pages. If you can embrace the power of this insight, it can be one of the most important things you can do in the rapidly changing world of automotive sales. There are many ways for dealerships to spend their advertising dollars to more cost effectively reach consumers and many of these channels in 2008 are still underutilized. Starting with a dealer website there are many opportunities that exist in the online world that are still underutilized at many dealers. A dealer management system has everything you need to make a transition into the online world of automotive sales. This feature rich system is very user friendly and allows the dealer to control everything from the dealership’s website to the CRM service. With AutoXloo you can be confident that your dealership will be visible online and your profits will keep increasing.

Be first to comment this article | Add as favorite (66) | Quote this article on your site | Views: 654