Search Optimization By Vehicle & By Dealership Location

Posted by on Aug 4, 2009 in SEO | Comments Off

An aggressive search strategy is important for lead generation today and mandatory for the ongoing success of your dealership. Search optimization should focus on 

  • Search ranking optimized by vehicle make & model
  • Search ranking optimized by dealership location (city, state)
  • Reporting and measurement to ensure your search investment is effective.
  • Traditional SEO companies will focus on onsite optimization through content development, metatags, title tags, and website structure and offsite optimization through link exchange, blog contributions, RSS feeds, etc.

I try to minimize the amount of AutoXloo commentary I offer in our blog, however, this is one area where we are delivering superior and more cost effective results than any other company out there. AutoXloo dealer websites are powered by WebXloo’s patented SEO Ranking Engine, which has proven to be one of the most reliable, cost effective methods for delivering systematic top search results for dealerships.  We are getting first page Google and Yahoo search results in weeks, not months with this technology.

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Importance of SEO for Dealerships

Posted by on Aug 4, 2009 in SEO | 0 comments

Importance of SEO for Dealerships

importance-of-dealership-seoInnovative dealers are finding their website to be the MOST IMPORTANT sales channel for their dealership. Beyond a compelling website, generating traffic to your website also is critical. Search is an important part of effectively generating traffic because customers using search tools WANT to see what you are offering and what you have to say. The very act of searching implies a need, or want, and guarantees a high percentage of these customers are actively looking for a new vehicle. Some important things to consider: 

  •  Only 1/3 of searchers click beyond the first page of search results on Google or Yahoo, meaning first page visibility is valuable.
  • 70% of searchers use Google, vs. Yahoo or Bing, or other search engines. With that said, there is similarity in how Google, Yahoo and Bing rank search query results, so an effective Google search strategy should mean good rankings in Yahoo and Bing also.
  • You cannot pay to get first page organic search results, which means a well-engineered search strategy is critical to your success.

An effective proactive search strategy ensures customers will find your dealership before they find your competition.

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Difference between SEO vs PPC

Posted by on Aug 4, 2009 in SEO | Comments Off

Difference between SEO vs PPC
ppc-vs-seoThe SEO or organic search is a holistic strategy that improved ranking on the left side of the google page over time. This is accomplished by starting off with a website that has built in the architecture needed to support your SEO effort. Many website companies claim to have excellent on site SEO built in, but when you start to dig a little deeper and ask the right questions you quickly find that very few have the knowledge and/or resources to change their existing structure to get the results the consumer desires.
 
Another important factor that is almost always overlooked by dealers is the need to continuosly add fresh relevent content to their website and/or microsites.   If your value proposition is beneficial to the consumer no one will easily bounce you off the first page thereby your ranking remains intact.
 
The PPC is immediate but competitive in nature. Your competitors can buy the same phrases and therefore are able to bounce you off or down to the bottom the following day as long as they pay more money. It is important to note that Google rewards sites with strong on site SEO and relevant content .
 
For example; a website with a weak on-site SEO may pay $5.00 per click on a specific keyword or phrase, while a site with a strong SEO campaign may only pay $.75 for those very same keywords or phrases. You can easily see how it pays (literally) in the long run to go with a company that provides a strong SEO foundation on which to build your adversting campaigns.

 

In the end SEO is a function of time and PPC is a function of money, however they must both be done intelligently and with a strategic mindset in complementing your sales effort.
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