Online Vehicle Listings Need to Be Thorough
There was an article in the New York Times not that long ago that outlined how much customers are relying on collected information when it comes to deciding what products to purchase. Websites and magazines like Consumer Reports feed numbers, statistics and data findings to potential customers from every angle. As imagined, all of this spoon-fed data makes consumers very data-savvy. They know that there is certain information that they need to make accurate decisions and they want this data to be handy and easy to access.
Dealer websites cannot fall behind when it comes to providing this important information to their customers. If your online vehicle listing does not offer the consumer key information points such as mileage, warranty information, pricing and options listing, there is a very good chance that your customer will move on to another website without ever bothering to step foot into your physical location.
Not all dealer software solutions need to be confusing or hard to use. In fact, the best way to be certain that your associates are consistently putting up the information onto your dealership website is by finding and providing a software solution that is simple to learn, easy to use and quick to implement. This portion really is key to success. Your local customers will start by looking for you online via Google searches – your website will come up along with a handful of others. You need your website to give the consumer what they want in a cleaner, faster and more concise manner than your competitors.
What do the consumers want? Almost unanimously it is clear and accurate data and information on the vehicle that they are interested in purchasing. If you can deliver this to your customers via your online vehicle listing on your dealer website, you will be well ahead of your competition.
read moreDealer Software Solutions Help You Give Your Customers What They Want
Car dealerships, more prominently dealership websites, are being affected by the way consumers are using data to decide their purchases. When a consumer is looking to purchase a vehicle, their decisions are shaped and guided by what the “data” out there tells them are the best purchases or the “right” purchases. They do research on what are the optimum features and what prices should be set on. If your dealership website doesn’t show that it is also data savvy and optimized to allow the customer to find the right automobiles, they will simply go elsewhere.
With the correct dealer management solutions technology your online vehicle listings can offer your potential customers everything they might be searching for. And they will be searching – there have been recent polls and articles published on the fact that more and more customer purchases are significantly directed by the information they find online.
Finding the right dealer software can be a tricky process as you need to find something that is easy enough that your dealers can keep the information up to date and accurate while still letting your dealership website pop insofar as your customers are concerned. Customers want to be able to find all of the information relative to their automotive purchase easily. Things like price, safety features and options along with warranty information are all things that they don’t want to have to hunt for or have to tromp down to the physical dealership to find out. The bottom line most dealerships need to remember is that today’s savvy consumers have already done the research. They know what they want, and they know what it should cost them. What they’re looking for now is an online dealership website that understands this and provides the information in a simple and easy to find way.
The correct dealer management solutions technology will vault your business into the forefront where it belongs.
Let Autoxloo Help You Enhance Your Dealer Website
Studies have shown that shoppers preemptively searching for a car can be turned off by an unprofessional or unorganized dealership website. When they’re shopping for a car, one of the first things they’ll do is do a localized Google search. As such, the way you present yourself online is often the first lasting impression potential customers will have of you – if that first impression isn’t a good one, odds are they will never visit your physical location.
With the addition of the internet as a shoppers too, dealer websites and online vehicle listing areas need to be snappy, informative and professional looking. Most buyers will want to be certain you carry the vehicle they want, in the price range they want and they’ll start their searches online. If your online storefront is using older or incomplete dealership software, you could inadvertently be sacrificing business.
In this day and age, with the way technological advances having put a computer in almost every home it doesn’t do your business any good at all if your dealership website is sub-par. Customers will look for you first online and what they see there will either encourage them to visit your dealership or visit someone else’s.
Here at Autoxloo we can help you with dealership software solutions that will put you a step ahead of your competitors and set you firmly ahead of the pack. We can help you streamline your online presence and make your site an attractive draw to automobile buyers. It is more important than ever to make sure you have a stable and savvy online foothold.
Build your online presence, make yourself interesting and attractive to online buyers and streamline your entire process by utilizing the streamlined dealership software solutions offered by Autoxloo. Feel free to contact our customer support team to find out what, exactly, we can do to improve your business.
How to Customize Your Website
In today’s market if you want to stay competitive in the automotive retail marketplace you will need a website/virtual showroom that will effectively market your brand, dealership and inventory to the world.
Until recently you either had to create a custom website from scratch which is both time consuming and expensive especially if you do not possess the necessary programming skills or you were forced choose from a library of pre-built cookie cutter designs (templates) that don’t offer the design flexibility needed to keep you ahead of the competition.
Autoxloo is proud to announce a new feature unique to the automotive industry that empowers the dealer to take control of the look, feel, content and layout of their website all without the need for any programming knowledge.
Its called Make-A-Page and it will give you full control of your website.
MAP (Make-A-Page) gives you the ability to design your website. You can customize the layout of each page. Choose what features you want to display like news, featured vehicles, different search variations and many more. Now you can place these features in different areas of the page. We have also created widgets that will make your website more user friendly. If you ever run out of space for all your content just make a new page, in fact make as may as you would like.
Everything in MAP is editable. This means the sizes and colors can be adjusted to your needs. You can change your websites look for any holiday or sale.
If you are thinking that this may be too difficult than you may be surprised. MAP is designed to be very easy to use. Anyone can use it with no experience necessary. This means that you don’t need to wait for anyone to make changes to your website, since you can do it all.
If you want to see and try MAP, give us a call or contact AutoXloo today.
The Web’s Growth and The Strain on Auto Dealers
Growing Internet traffic is straining dealers’ abilities to keep on top of it, and some experts advise dealers to establish a dedicated Internet sales staff. Since 2007, the percentage of dealerships with dedicated Internet sales staffs has stayed steady at just over half, says the National Automobile Dealer Association’s 2010 Dealership Internet Survey. Some dealers handle Internet leads with customer service employees who set up appointments for customers. Others may empower the entire sales force to field Web inquiries.
Autoxloo’s Dealer Management Systems simplifies these problems that dealers face in our constantly advancing technological world. With our services, dealers can have an interactive website that provides most of the required services to customers like inventory, credit requests, schedule test drive and sales, links to manufacturers’ Web sites, and contact information of every department. This greatly simplifies the work load on dealership staff and increases sales. In addition, our CRM provides the all the necessary tools to manage online leads, and our Live Help gives our clients the ability to contact Autoxloo’s support team any time of the day.
read moreHow to Successfully Post on Craigslist
Craigslist has become one of the biggest lead generators in the automotive industry. Its very popular in the United States and can brings a lot of leads to your website. As you may already know its also free! So why is it so difficult to post an ad on their site? If you have ever tried to post an ad and keep it live, then you know what I am talking about. There are two things that can happen. Your ad may go live and everything is good but then for some reason it gets flagged, now your ad is gone. The ad may be flagged just because someone doesn’t like it. The second scenario goes like this. Everything is going well, you submitted your ad, now you go and try to find it but its nowhere to be found. It even shows that the ad is live on your account page but in reality its not. This is because your ad was ghosted.
Craigslist is constantly updating their ghosting protocol. If your ad is similar to other ads or if you post too often then your ads may become ghosted. This becomes very frustrating. To find a successful formula for posting can take a lot of time. Craigslist likes unique ads, but to create a unique ad for the same vehicle will also take time. This is exactly why we created a solution for this problem. Our solution allows you to successfully post your vehicles within craigslist terms of use.
Our new module allows you to post your vehicles directly from the DMS to craigslist. There are also new features like Custom Random Text.
This feature stores a list of random phrases that you provide and then uses them randomly in the body of your ads. This way your ads will always be different.
The random title phrases feature makes your titles different for each ad. It stores phrases that you added and uses them randomly. This will help make sure that your ads are always unique.
These are just a few of the features that are offered with this module. You can fully customize your entire template. This includes the title, body, different colors, different layouts, gallery and much more. Our goal is to help you take advantage of craigslist’s massive traffic. Just because its not easy to make your ads stay on craigslist doesn’t mean you cant do it. Call AutoXloo today and get your ads to stay.
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