Convert Website Traffic to Solid Leads

Website traffic becomes solid leads when your customers KNOW – LIKE – TRUST your dealership.  On the Internet, KNOW – LIKE – and TRUST are established via:

• Customer friendly website
• Detailed vehicle desciptions
• Testimonials from satisfied csutomers
• Broad online presence, easy to find information

Attract Traffic to Your Website

There are three primary ways that people find automotive dealerships online. 

1. LOCAL REPUTATION – Your reputation has been built in your local community through advertising and one customer at a time, through your sales effort.  People may come directly to your website, because of the reputation you have built in the local community.

2. GOOGLE SEARCH – More and more customers find local businesses through a quick Google search. Online search has replaced most traditional Yellow Page listings.

3. ONLINE LISTING SERVICES – Posting your vehicles on online listing services, such as AutoTrader.com, Cars.com, craigslist and Oodle provides a steady stream of customers interested in a particular vehicle.

Google Search and craigslist offer low cost leads for dealerships!

Dealer Website Basics

AutoXloo sees this as a four-step process in order for your dealership to have a profitable website.

1. Attract traffic to your website

2. Convert the traffic to solid leads.

3. Turn leads into sales.

4. Leverage current happy customers to generate referrals.