AutoXloo - Dealer Management Software Solution
 

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AutoXloo offers a robust dealer management software solution for dealers to manage their vehicle listing on the Internet. We offer software and services that help drive traffic to your dealer website, effectively showcase your vehicle inventory, and manage your ongoing communication with existing customers and prospects. Our goal is to automate processes within your dealership to allow your sales team to focus on what they do best, which is selling cars. Our customers have consistently leveraged our dealer software solutions to help them become the Internet leader in their local markets. Bringing innovative software to the dealer website and car listing arena is how we improve your effectiveness in selling your vehicles online.

 
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Recent Posts



Thursday, 20 November 2008
The Fatally Flawed Strategy of Ignoring the Internet
Written by Donna Kopotic   

According to a recent JD Power and Associates Report (2007)

  • The Internet is the #1 method people use to show for new vehicles, surpassing even visiting dealer lots. Internet usage in looking for a vehicle to buy increased 44% since 2006.
  • And don't kid yourself. People are not only looking online - they are buying vehicles online. Between 2005 and 2006, online SALES of vehicles increased 30%. All research done indicates this trend will continue.

AutoXloo's dealer management software was developed for dealers to help solve the many challenges of managing their Internet sales channel and maximizing their profits. AutoXloo's inventory management software includes easy to use Internet tools that allow dealerships to manage their vehicle inventory online and measure what segments of their marketing program are the most effective. Let us show how our tools can help you increase the effectiveness of your Internet sales and marketing program.


Tags:  dealership management software online inventory

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Friday, 07 November 2008
This Market Will Test Your Mettle - Time to Step Up Your Game
Written by Donna Kopotic   
You’ve spent thousands, or tens of thousands or maybe hundreds of thousands of dollars on your dealership showroom. Well guess what! Your opportunities increase exponentially with a strong Internet presence. In the same way you showcase your cars in your dealer showroom, why would you not make the same commitment to showcasing your vehicles online and on your dealer website. Take a look at a simple, innovative and low cost things you can do with the AutoXloo dealer management software, and consider how these tools might impact your sales.









Add customized text descriptions directly on vehicle photos easily and quickly! Engage your customers and make your vehicles stand out compared to your competitors’ listings!

The Etch-A-Word tool, part of AutoXloo's showcase suite of products can be a great differentiator for your vehicle listing, by allowing customers to visually assess distinguishing features, without having to read lengthy descriptions. And can give your listing increased visibility without having to pay premium placement fees.
Etch A Word is one of several AutoXloo tools that help you make your listings jump off the page. They say a picture is worth a thousand words. The Etch-A-Word tool enables you to speak volumes with your vehicle pictures.


Tags:  dealer website AutoXloo showcase tools dealer management software

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Wednesday, 22 October 2008
It's Hard to Beat Free
Written by Donna Kopotic   
As we work with dealerships throughout the country, we continue to be surprised at how they are finding success in today’s tough markets. Some dealers report they have transitioned their dealership to the point that about 80% of their business comes from the Internet, with many of those deals closing without ever meeting the customer.
And the number of free aggregator and listing sites continues to grow, as does traffic to these sites. Craigslist is extremely popular in many parts of the country, and as this is written, Google Base has listings for over 2.5 million vehicles. Compare that to AutoTrader, with about 6 million vehicle listings, and a quick cost comparison can lead to some interesting conclusions.

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Monday, 20 October 2008
Use Quick and Easy Tools from AutoXloo to Enhance eBay Vehicle Listings
Written by Donna Kopotic   

There are dealerships who have eBay auctions and other online vehicle listings down to an art, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away.

These dealerships have eBay stores, dedicated bays for taking quality pictures and a commitment to providing enough detailed information to earn trust and convert shoppers to buyers. Providing detailed information and pricing vehicles competitively are a must for selling online. Important dealership details include general information about your dealership, customer testimonials, guarantees and warranties, terms of sale, financing options and delivery and shipping details.

Important vehicle details can be provided leveraging today’s technology, including templates, vehicle photos, detailed options, vehicle condition information, and video. Vehicle pictures and videos ensure a buyer of overall car condition.

Think of the different touch points that you have to reassure the customer when listing your cars online. Many of these touch points cost you nothing, other than investing a little more effort in listing the car. This extra effort can make all the difference in separating your car from others listed, and reassuring the customer that they can have confidence in doing business with you.

Text Descriptions on the Vehicle Photos – Some dealers help their vehicle pictures come to life by using text annotation tools in Paint or Photoshop. AutoXloo's patented Etch-A-Word tool gives you drag and drop capability to make text descriptions on the phots a snap! This single function can dramatically separate your listings from your competition. Click Etch-A-Word to see a demo of this innovative product.

Graphical Vehicle Report – This visual illustration of the car allows details about the exterior, interior and mechanical condition of the car to be noted in a visual format. Convenient point and click reporting simplifies the complete online listing and provides comprehensive vehicle condition reports to prospective buyers. See a demo of this powerful product by clicking Graphical Vehicle Report.


Tags:  Etch-A-Word online vehicle listings Graphical Vehicle Report eBay

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Monday, 06 October 2008
AutoXloo helps dealers leverage the Internet
Written by Donna Kopotic   
The Internet breaks the boundaries of a traditional dealership being defined by geography. Ignoring this reality can result in your efforts being marginalized locally. I’m often surprised that dealerships do not put more effort into trying different things online. Recognizing that some things will work, and others won’t, the beauty of the Internet is that it greatly lowers the risk of failure. And even if you try something that doesn’t work, the Internet also lowers the cost of any failure.
And the flip side is, there are many success stories on the Internet. Having easy access to a national or international market, allows dealerships to do things on the Internet which would not be successful locally. There are dealerships who have eBay auctions down to an art, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away. Online car listings are easy and ubiquitous, and there are many free sites available to dealerships including craigslist, Google Base, oodle and VAST.
Your dealer website provides a springboard to a whole new world of Internet marketing for car dealers. We invite you to take a look at the different tools that we offer to increase your online presence.

Tags:  online car listings Internet car marketing for dealers

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Wednesday, 24 September 2008
Independent Dealers Leveraging Web Based Dealer Management Software from AutoXloo
Written by Donna Kopotic   
AutoXloo participated in the FIADA conference in Orlando last week. Certainly, dealerships are adapting as the playing field has changed pretty dramatically this year.

With changes in the U.S. economy, and automotive manufacturers struggling to shift their production and design away from their recent emphasis on SUVs and larger pickup trucks to more fuel efficient vehicles, dealerships are having to change to meet the changing needs of consumers. Certainly the financial situation in the US is affecting everyone – customers, manufacturers and dealerships. Credit is tighter, budgets are tighter, are people are buying fewer cars. Those are just the facts.

But independent dealers are in a unique situation in that they are able to more quickly adapt to the changing economy much more quickly and effectively than franchise dealerships. Independents can fine tune their inventory selections without the constraints of brand that face the franchise dealerships. I came away from the show with much optimism regarding independent dealers and the market opportunities that exist for them if they leverage the changing economical conditions to their advantage. It may mean doing things differently from what they’ve done in the past, but they can make these changes much more easily and quickly than the franchise dealers can. According to NIADA, the average Independent Dealers reported an average vehicle sales price of $8,281 in 2007. This is almost 1/2 the average sales price of $16,000 reported by Franchise Dealers for retail used car sales in 2007. In this tight economy, that statistic speaks volumes about the opportunities available to independent dealers.

We are seeing dealerships leverage our Internet software in interesting ways. Some dealers are finding success in using AutoXloo’s international online vehicle listings to sell their vehicles to individuals in other countries. Others are partnering with other local dealers to leverage an online consigned inventory strategy, while others are opting to use our SlingShot to take digital photos of vehicles for their dealership themselves instead of paying for an outside service.


 


Tags:  AutoXloo SlingShot online vehicle listing

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Tuesday, 16 September 2008
Smart Dealer Decisions
Written by Donna Kopotic   
An effective online strategy requires a consistent presence, with vehicles priced to market, and detailed descriptions to build trust among potential customers. You don’t have to be an expert to be effective online.
You need to be consistent, and put yourself in your customers’ shoes and understand the information they need to be comfortable in making an online purchase.
I’m often surprised that dealerships do not put more effort into trying different things online. Recognizing that some things will work, and others won’t, the beauty of the Internet is that it greatly lowers the risk of failure. And even if you try something that doesn’t work, the Internet also lowers the cost of any failure. And the flip side is, there are many success stories regarding Internet marketing for dealerships. Besides having a dealer website, having easy access to a national or international market, allows dealerships to do things on the Internet which would not be successful locally. There are dealerships who have eBay auctions down to an art and leverage other online vehicle listing sites, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away. The Internet breaks the boundaries of a traditional dealership being defined by geography. Ignoring this reality can result in your efforts being marginalized locally.
Tags:  Internet marketing for dealerships dealer website online vehicle listing

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Monday, 01 September 2008
AutoXloo Can Help Redefine Your Dealership
Written by Administrator   

EBay reports that a car is sold every 60 seconds on their site. If you think about it, that makes EBay the largest used car dealership in the United States. They make less than $100 on each car sold, but they help transact a lot of cars. AutoTrader reports listing 6,000,000 vehicles at any given time, broadcasting their inventory to Kelley Blue Book (kbb.com), Yahoo Autos and others. Certainly the Internet continues to play a more and more important role in the continued success of traditional dealerships. And gives them a unique opportunity. I’m often surprised that dealerships do not put more effort into trying different things online. Recognizing that some things will work, and others won’t, the beauty of the Internet is that it greatly lowers the risk of failure. And even if you try something that doesn’t work, the Internet also lowers the cost of any failure. And the flip side is, there are many success stories on the Internet. Having easy access to a national or international market, allows dealerships to do things on the Internet which would not be successful locally. There are dealerships who have eBay auctions down to an art, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away. We invite you to take a look at what AutoXloo offers to allow dealerships to be successful online. These include enhanced vehicle listings, dealer website, and datafeeds to serve both national and international markets.


Tags:  dealer website datafeeds Internet marketing for dealerships

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Monday, 11 August 2008
AutoXloo Helps Leverage Existing Customer Relationships
Written by Donna Kopotic   
The long term success of your dealership depends on effectively finding new customers and managing the relationships you have with your current customers. And it’s important to understand the dollars behind the previous statement. Most marketing experts agree that “it costs five times as much to get a new customer as it does to keep an existing customer”.Because of the large financial commitment and the fact that a vehicle is an integral part of your customer’s day to day activities, developing an ongoing dialogue with your existing customers can be a very effective way to cement a strong relationship and ensure that your dealership is the preferred dealer of choice when it’s time to buy a new car. Don’t underestimate the power of customer referrals! Don’t be out of site and out of mind with your existing customers. Make sure they have every reason to refer friends and family to your dealership.

So what kinds of emails do your customers find valuable and look forward to receiving from you?

Service reminders, coupons and new model unveiling are well received and very effective methods to improve your relationship and increased traffic to your dealership and your dealership website. Make customers feel important by remembering their birthday. Track lease anniversary dates and start a conversation with them about their next vehicle several months before their lease expires. How about doing a targeted emailing to your customers on Christmas specials, back to school sales and tax return blowout sales to generate greater interest in your dealership.

A commitment to having an ongoing conversation with your current customers is easier today than ever before. And can be critical to the ongoing success of your dealership. This ongoing conversation can be done through a combination of email, direct mail, and phone calls and probably should be a blend of the three. And cost is no reason not to have regular contact with your customers. With today’s inexpensive online email campaign tools and automotive crm software choices, coupled with a creative approach to implementing campaigns, you can nurture existing client relationships, build trust, and generate additional revenue for the dealership.

Tags:  dealership website automotive crm

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Wednesday, 30 July 2008
Untapped Potential of Internet
Written by Donna Kopotic   
I found a statistic this past week that speaks volumes about how companies are underutilizing the promotional opportunities on the Internet.

Jonathan Miller, former CEO of AOL reports that ad spending online lags consumer activity online by a factor of 3 to 1. Said another way, advertisers should triple their online presence to keep up with the rate of consumer’s media consumption online. This is a universal statistic, applying to many industries, and closely mirrors what we see in the car industry.

NADA reported in 2007 that the average dealership spends $590 on advertising costs to sell each vehicle (NADA Industry Analysis Division). 88% of this is split among offline media (newspapers, TV, radio, and direct mail) and only 12% on their Internet program. Dealerships continue to spend a disproportionate amount of their marketing budgets offline, in media that continue to see sharp decreases in their audience. There are many smarter, more cost effective Internet promotional opportunities available for dealerships. As a reminder, AutoXloo offers several software tools that help dealerships manage their online presence. Take a look at AutoXloo.com.



Tags:  Internet marketing for dealerships dealer management software dealer website

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