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Thursday, 20 November 2008 |
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The Fatally Flawed Strategy of Ignoring the Internet |
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Written by Donna Kopotic
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According to a recent JD Power and Associates Report (2007)
- The Internet is the #1 method people use to show for new vehicles, surpassing even visiting dealer lots. Internet usage in looking for a vehicle to buy increased 44% since 2006.
- And don't kid yourself. People are not only looking online - they are buying vehicles online. Between 2005 and 2006, online SALES of vehicles increased 30%. All research done indicates this trend will continue.
AutoXloo's dealer management software was developed for dealers to help solve the many challenges of managing their Internet sales channel and maximizing their profits. AutoXloo's inventory management software includes easy to use Internet tools that allow dealerships to manage their vehicle inventory online and measure what segments of their marketing program are the most effective. Let us show how our tools can help you increase the effectiveness of your Internet sales and marketing program.
Tags: dealership management software online inventory Be first to comment this article | Add as favorite (32) | Quote this article on your site | Views: 542 |
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This Market Will Test Your Mettle - Time to Step Up Your Game |
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Wednesday, 22 October 2008 |
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Use Quick and Easy Tools from AutoXloo to Enhance eBay Vehicle Listings |
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Written by Donna Kopotic
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There are dealerships who have eBay auctions and other online vehicle listings down to an art, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away.
Tags: Etch-A-Word online vehicle listings Graphical Vehicle Report eBay Be first to comment this article | Add as favorite (28) | Quote this article on your site | Views: 896 |
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AutoXloo helps dealers leverage the Internet |
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Written by Donna Kopotic
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The Internet breaks the boundaries of a traditional dealership being defined by geography. Ignoring this reality can result in your efforts being marginalized locally. I’m often surprised that dealerships do not put more effort into trying different things online. Recognizing that some things will work, and others won’t, the beauty of the Internet is that it greatly lowers the risk of failure. And even if you try something that doesn’t work, the Internet also lowers the cost of any failure.
And the flip side is, there are many success stories on the Internet. Having easy access to a national or international market, allows dealerships to do things on the Internet which would not be successful locally. There are dealerships who have eBay auctions down to an art, providing detailed information to buyers so they are comfortable completing the transaction even if they are thousands of miles away. Online car listings are easy and ubiquitous, and there are many free sites available to dealerships including craigslist, Google Base, oodle and VAST.
Your dealer website provides a springboard to a whole new world of Internet marketing for car dealers. We invite you to take a look at the different tools that we offer to increase your online presence.
Tags: online car listings Internet car marketing for dealers Be first to comment this article | Add as favorite (5) | Quote this article on your site | Views: 953 |
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