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AutoXloo offers a robust dealer management software solution for dealers to manage their vehicle listing on the Internet. We offer software and services that help drive traffic to your dealer website, effectively showcase your vehicle inventory, and manage your ongoing communication with existing customers and prospects. Our goal is to automate processes within your dealership to allow your sales team to focus on what they do best, which is selling cars. Our customers have consistently leveraged our dealer software solutions to help them become the Internet leader in their local markets. Bringing innovative software to the dealer website and car listing arena is how we improve your effectiveness in selling your vehicles online.

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Wednesday, 30 July 2008

Untapped Potential of Internet

Written by Donna Kopotic

I found a statistic this past week that speaks volumes about how companies are underutilizing the promotional opportunities on the Internet.

Jonathan Miller, former CEO of AOL reports that ad spending online lags consumer activity online by a factor of 3 to 1. Said another way, advertisers should triple their online presence to keep up with the rate of consumer’s media consumption online. This is a universal statistic, applying to many industries, and closely mirrors what we see in the car industry.

NADA reported in 2007 that the average dealership spends $590 on advertising costs to sell each vehicle (NADA Industry Analysis Division). 88% of this is split among offline media (newspapers, TV, radio, and direct mail) and only 12% on their Internet program. Dealerships continue to spend a disproportionate amount of their marketing budgets offline, in media that continue to see sharp decreases in their audience. There are many smarter, more cost effective Internet promotional opportunities available for dealerships. As a reminder, AutoXloo offers several software tools that help dealerships manage their online presence. Take a look at AutoXloo.com.