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Statistics show that Online Classified Are Taking Over (Craigslist, BackPage, FaceBook and more ...)
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Written by administrator
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Let's face it, consumers today are armed with the knowledge of their particular vehicle value well before they show up to your dealership and they are hunting for the lowest sticker prices. JD Powers reported, In 2003 a buyer would visit 7 dealerships before making the decision to purchase; Today consumers are visiting an average of 1.7 dealerships ... that's less than two dealerships before they buy. It simply means if you don't close the deal on the first pass you will never see them again. A tried-and-true method of their search puts them on the online classified services such as Craigslist, Kijiji, BackPage, VAST or Oodle that have replaced the traditional print advertising. These services have a varying degree of success but they are highly effective in driving consumers to your dealership. The Autoxloo DMS will help you make sense of it all and establish the best channel to market your vehicles. With comprehensive metrics and statistics you can audit the services success factor in reaching the demographics that are most suited for your type of inventory. The statistical reports help you allocate your advertising budget to the right media channel to maximize your ROI. AutoXloo DMS offers a vast range of template and patented advertising techniques integrated into the DMS to save you time and improve your online presence. Contact us today at 727-475-4455 Ext 2001 or visit us on the web at www.autoxloo.com to get more information about innovative feature.
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Last Updated ( Monday, 06 June 2011 )
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