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Internet Marketing
Compelte solutions for dealerships
Dealer Website, Web 2.0 Technology, Automated Online Vehicle Listings, Market IQ, International Vehicle Listings,Full Aggregation Platform ,
Comprehensive Search Marketing, Vehicle Merchandising Tools,Dealer Community Network
STARTING AT $99 per month
PHOTO TAKING SERVICES
Quality Photos, Quick Time-To-Market, Vehicle Pictures and Video, Window Stickers, Warranty Stickers, Online Inventory Distribution
Service starting from $350 monthly
ONLINE VEHICLE LISTINGS
Professional presentation and templates
Craigslist Listing, International Online Listings, eBay Listings
We do the hard work for you!
Feeds to over 200 listing services
SEO FOR DEALERSHIP
Microsites, Search Friendly Architecture, Increased Dealership and Vehicle Visibility, Local Market Visibility, On Page, Off Page Optimization
On Site Optimization, Google, Yahoo Pay Per Click, Google, Yahoo, Bing Rankings
First page ranking from $300 per month
DEALERSHIP CONSULTING
Internet Marketing for Dealers , BDC Roadmapping , Managing Internet Leads, Dealership CRM, Web Programming (PHP, SQL, .NET), Web Development (HTML, JAVA), Web Design (Flash, Photoshop), Dealership Sales and Management Training
CALL FOR PRICING
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AutoXloo offers a complete online vehicle inventory management system, including a robust dealer website, to effectively showcase your vehicle inventory. Dealership websites continue to play a larger role in lead generation and overall profitability. AutoXloo wants dealers to realize a return on investment with their website. Your dealer website should make money, not cost money. We can help dealerships make that happen! Bringing innovative software to the dealer website and online vehicle listing process is how we improve your effectiveness in selling your vehicles online. |
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Tips and Tricks for Dealers
Dealer Websites
Dealership websites continue to play a larger role in lead generation and overall profitability. AutoXloo wants dealers to realize a return on investment with their website and dealer management solutions. Your dealer website should make money, not cost money. We can help dealerships make that happen! Bringing innovative software to the dealer website and online vehicle listing process is how we improve your effectiveness in selling your vehicles online.
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INTERNET MARKETING
PLATFORM |
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Over the past year, we have worked with several of our dealerships to support their request to display monthly pricing on their website for vehicles instead of the traditional full price of the vehicle. This has turned out to be a real differentiator for our dealerships, and we’ve now been able to take that online pricing model a step further, to listings on AutoTrader and Cars.com.
Stop just for a minute and consider how people shop on AutoTrader. Their search is narrowed typically by make, model, and zip code, and by price (lowest to highest). If you use MONTHLY PRICING for your vehicle listings, your customers’ natural tendency to sort and filter puts you at the top of their search on AutoTrader. Your phone rings more often AND this pricing format allows you to have an entirely different conversation with the customer to truly differentiate you from other dealers. Consider that the reality is that most household budgets are framed around monthly payments, such as cell phones, cable TV, monthly utilities, house payments, rent, insurance, credit card payments and purchasing a vehicle.
To a buyer, the perceived difference in a vehicle that costs $23,000 vs., $20,000, vs. $17,000 sounds large and overwhelming. But consider the difference when framed in a different light. Assume 8% financing over 4 years (48 months), look at the monthly payment for these vehicles:
$17,000 $415 per month
$20,000 $488 per month
$23,000 $561 per month
Now, all of the sudden, the difference between a $17,000 vehicle and $23,000 vehicle doesn’t seem as large. In addition, when speaking with the customer, your discussion can focus on other areas the consumer might save money – better gas mileage, better insurance rates, or less depreciation, depending on the specific vehicle. When these monthly savings are calculated into their vehicle monthly pricing, the perceived differences between a $17,000 and $23,000 vehicle can go away entirely.
Our customers describe AutoXloo as flexible, responsive and innovative. With the dramatic changes in our industry in 2009, we think these qualities are crucial for success, both for us and our customers.
Tags: AutoTrader monthly pricing dealership website monthly pricing |
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80% of people looking to purchase a vehicle begin their search online.
The Internet is the most IMPORTANT and most UNDERUTILIZED sales channel available to dealerships.
Our core business philosophy is offering technology that delivers true business value to dealerships at a cost competitive price. This has been a winning formula for us in 2009. As dealerships have been forced to rethink how they will continue to be successful, they are addressing many bottom line realities. And the simple truth is that the dealers that are finding the most success in today’s market are making SMARTER choices online. You’ll notice I did not say they are spending more money online, because many times they are not. They are leveraging cost effective tools like AutoXloo, and online listing sites such as craigslist, oodle, googlebase, VAST, and other FREE listing sites to increase their online exposure. We’re happy to talk to you and discuss how we’re helping our customers:
- MORE leads with LESS Marketing dollars
- MORE FREE listings and LESS paid services
- MORE sales with LESS effort
- MORE Internet marketing and LESS classified ads
- MORE vehicle pictures in LESS time
- MORE vehicle listings for LESS money
- MORE visibility of your dealership and LESS tire kickers
MORE RESULTS FOR LESS COST!
Pretty much sums up what we are all about!
Tags: dealership Internet marketing dealer websites |
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2008 was not the year everyone expected. Financial markets imploded, gas prices skyrocketed to $4.00 per gallon, and then dropped precipitously well below $2.00 per gallon. 2009 certainly begins with tons of question marks, with tight credit, consumer spending cutbacks and the retrenching of U.S. car manufacturers.
This is one more indication that promotional opportunities on the Internet for dealerships provide proven value and return on investment that just cannot be replicated in offline media.
As discussed in my blog earlier this year, Jonathan Miller, former CEO of AOL reports that ad spending online lags consumer activity online by a factor of 3 to 1. Said another way, advertisers should triple their online presence to keep up with the rate of consumer’s media consumption online. This is a universal statistic, applying to many industries, and closely mirrors what we see in the car industry.
For dealers who have been able to withstand some of the changing and challenging market conditions, opportunities abound to redefine your business and increase sales. Internet tools are changing on a daily and weekly basis. We encourage all dealers out there to take a fresh look at their Internet strategy and to creatively leverage the Internet tools that make sense for your dealership.
Tags: AutoTrader Internet marketing for dealerships |
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